Play Slovak Telekom – Christmas Campaign

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Slovak Telekom – Christmas Campaign

To work on a major advertising campaign for Slovak Telekom is a great opportunity. To work on an Xmas campaign, even greater. We were already in the Christmas spirit in September, waiting for a nice gift under the Christmas tree – a campaign we could be really proud of.

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Tomáš – Project Manager

It was definitely a huge project. We worked on it for over three months, continuously delivering around twenty different videos to be used in TVCs and social media. We worked in close cooperation with MUW Saatchi & Saatchi Slovakia. They gave us a creative direction, however, we had the complete freedom to add as many visual jokes as we wanted. We were given 2D sketches, which we then transformed into 3D characters, Peter Sagan, the star of Slovak Telekom, included.

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Honza – CG Artist

My task was to transform 2D sketches into a 3D world.  I was really pleased with how well the transformation went. The guys at Saatchi did a great job.  90 % of the time, the sketches worked perfectly, even in 3D.

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Peťo – Animator

As far as the animation was concerned, we wanted to give it that old computer game feel, meaning the characters’ motions weren’t fluid. Basically, the movements were “stepped,” so you switch from one frame to another to achieve the effect.

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Markéta – Compositor

I had to make the layers, which we got from the 3D software, even more beautiful. Then the challenge was to set them into the simple background of a nice blue sky. We really had to focus on keeping the colour palette as accurate as possible.

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  • Animation
    35%
  • 3D
    35%
  • Compositing
    20%
  • Grading
    10%